Darrell Rodriguez has been named president of LucasArts, the videogame division of Lucasfilm Ltd.
Rodriguez, currently serving as COO of Electronic Arts LA, will take the helm in mid-April.
"Darrell is the ideal person to run LucasArts," said Lucasfilm president Micheline Chau.
"Having worked at both Electronic Arts and Disney Imagineering he brings the perfect blend of production, operational, and creative expertise. For a games company such as LucasArts with its roots in film, this is an electric combination."
Rodriguez has worked on such titles as SSX On Tour, Medal of Honor: Airborne, The Lord of the Rings: Battle for Middle Earth II and Command & Conquer 3: Tiberium Wars. He has held positions in product development and production at EarthLink and the Walt Disney Internet Group.
"I couldn't be more excited to join such a dynamic and innovative company as LucasArts," Rodriguez said."
"The people are world class and the IP is the best in the business. To be able to work with such cultural icons as Star Wars and Indiana Jones and develop new franchises is like a dream come true."
LucasArts will be releasing Lego Indiana Jones: The Original Adventures, Star Wars: The Force Unleashed and Fracture in the upcoming months.
http://www.gamesindustry.biz/articles/d ... -president
Well with SOE now taking orders from SCEI and a new president at LA, we're bound to get some more bright ideas inflicted upon us in SWG.