The Scottish government announced a program today to pay for in-game advertising in racing games that discourages drinking and driving. Thankfully they mean drinking and driving in real life because, to be honest, playing video games is the best time TO be drinking. Alcohol + Need For Speed + Friends = Fun!
http://www.hardocp.com/news.html?news=M ... FzdCwsLDE=
The 10,000 pound ($20,000) trial project will see the ads appear on virtual billboards within several games for Microsoft Xbox consoles, including "Need for Speed: Carbon," "Project Gotham Racing 4" and "NBA Live."
http://ap.google.com/article/ALeqM5gVi1 ... wD8TNUAC80