Across the pond, consumers prefer racing and soccer games to blockbuster action, adventure and first-person shooter games that are the staple of the U.S. diet. Indeed, Europeans view such games as "evil," says Cevat Yerli, chief executive of Crytek, a German game developer that specializes in first-person shooters.
Guns and gore also don't sell as well in Europe because Europeans like short, so-called casual games, rather than the long, epic tales that keep gamers pounding on their consoles for hours at a stretch. Casual games also fit the European lifestyle better: People can play these short games on trains and subways on their way to work
Games That Europe Loves To Play
http://www.forbes.com/2008/06/18/games- ... games.html
